Elin is an Irish-Swedish Creative Director based in London. Storytelling is at the heart of everything she does - I dream big and then reel it in. Sometimes it works, sometimes it doesn't. And when it doesn't, she gives it another go.
Seven years ago, she made the shift into social media, and has since done creative concepts, script writing and directing for brands such as Netflix, Google, Audible, Amazon Prime Video, KFC, and Uber.
In addition to her creative work, Elin runs Classless Creative, a social media-based community focusing on the transferable soft and hard skills working class people have for a career in advertising and marketing. She’s getting her master’s degree in Youth Work at UEL, and is also writing a TV pilot for a series focusing on the realities of postnatal depression and its treatment in the British healthcare system.